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How To Spot Profitable Keywords
How do you find potentially profitable keyword phrases for your web pages or AdWords campaigns
What factors should you consider when trying to determine the profitability of a particular phrase? Here are some suggestions:
- the frequency of which your keyword phrase is searched on
- the number of other web pages competing for your keyword
- how your keyword phrase is written
- how much Pay Per Click advertisers are willing to bid for your keyword
- how closely matched your product is to your phrase
- does your keyword phrase include a product or brand name
The 6 criteria above will go along way to determining how profitable a term will be for you.
So let me take you through each of the criteria in a bit more detail and explain further how each one can help you determine the potential of the keyword ...
1. Keyword Phrase Search Frequency
The higher the frequency that a keyword is searched on, the higher the probability that it will be profitable as it will drive you more traffic. If it's never typed into a search engine, it definitely won't bring you any traffic so you won't make any profit from it!
2. Competition For Your Keyword Phrase
Just because a search term is heavily searched on doesn't mean it's going to be profitable for YOU!
There really is no point whatsoever in optimising for a a high traffic keyword if there are already thousands of other pages already optimised for it ... because you'll simply find it difficult to compete and your pages will have very little hope of ranking highly in the search engines.
For a keyword to be profitable, it must attract enough traffic to make you money, whilst not having too many pages competing for it!
3. How The Keyword Phrase Is Structured
This is a key point. When you do find a keyword phrase that receives a lot of searches each month, and the phrase is a "question", you have potentially found yourself a highly profitable keyword to make a lot of money from.
If you discover a highly searched on term that starts with "why", "how", "where" or "which", you've discovered an opportunity to provide the searcher with a "really targeted benefit".
4. How Much Google AdWords Advertisers Are Paying For The Keyword
If advertisers are prepared to pay a lot to display their advert against a keyword phrase, it must follow that its valuable and therefore should be profitable ... makes a lot of sense I think you will agree? Life really does not need to be complicated ...
5. How Well Matched Your Product Is To Your Keyword Phrase
There's no point in identifying a potentially profitable term and then using it to sell a product that isn't closely matched to it.
6. Include A Product Name
Phrases that include a specific product name or brand name are likely to be high converting keywords if you're going to use them for affiliate marketing, because people already have been pre-sold on the product as they know of its existence before they search on it.
So there you have it, you now know what to look for when researching keywords that will potentially make you a lot of money using the 6 tips above.
The best keyword tool I have come across, and I've tried a few is Brad Callen's Keyword Elite. It's an excellent tool! The good news is he is releasing Keyword Elite 2.0 very very soon, click on the link to take a look! And take a look at my Keyword Elite 2 bonus as well!
