Financial Advisor Sheffield
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Would you be interested in knowing what keywords Google think are the most related to your google search query? Would you like the results to be kept updated all the time? How about being able to access the information at no cost?
And furthermore what about if I told you that you could get all the information using nothing but a browser and a standard Google search?
Interested? Good, lets get into the detail....
Firstly lets take a step back and spend a moment discussing relevance, as this term is at the very core of Googles results returned from your searches.
Google wants to give the searcher with extremely accurate and relevant results that it can. They are aware that if they fail to provide this information, it’s probable that users will no longer use their services completely, and no users means no Adwords revenues which is their main source of income!
For a prime example of a search engine dropping the ball, spend a second for AltaVista? In its time it was the most popular search engine, and very quickly was displaced from 1st position to Google because they lost the plot with relevance.
I doubt there is such a thing as search engine loyalty (at least not for the non Internet Marketing search engine user). If a better solution arrives, the everyday user will just start using that service.
Trust me when I say Google are very conscious of this, and put enormous thought and manpower into ensuring that when you search for something, the results returned are completely related to your search term.
They have to keep the everyday user happy so that they return Google again and again.
Shred Internet Marketers have, of course located ways to "game" Google in previous years, so that their own sites show up instead of what should be the most relevant results, and such techniques are still used in modern times.
Mostly these black hat techniques are picked up by Google who is getting smarter at finding these types of hacks.
Google seems to get it right a lot of the time, and certainly more than the other major search engines at this point in time.
Ok so given that Google is now returning the most relevant results and has the biggest user base when compared to any other search engine, and that its clear that their primary mission is info relevance to their searchers, doesn't it make sense to go to their search results and be using this information more when conducting keyword research?
For example lets say your searching for the keyword phrase web traffic
When I typed in keyword phrase into google, I got a list of current pages that Google believe are the most relevance to that search term (along with a host of ads).
But in additional to this information at the bottom of the page they also provide (and here is the key)....
Searches RELATED to: web traffic (Their words).
Hmm interesting a list of keywords that Google think are relevant to my search.
Google actually show you the keywords that they deem to be the most relevant to your search.
If you do some research about this, there is some speculation on how google decide on what phrases are displayed, but no matter what you think I think it's certainly worth looking at, isn’t it?
In my testing I found the keywords it came back with seemed to be phrases heavily searched on.
In the case of web traffic, the search terms I got back were
increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic
They all seem pretty related to my original search.
And you can drill down by clicking on a search term to get relevant keywords to that search term. For example I could have clicked increase web traffic and obtained a list of related search terms that relate to that term.
This is getting interesting. Before you discount this technique compared to using your favorite keyword research program, I would ask that you consider the following.
1) The information from these searches are directly from Google, so the data has not been corrupted in any way.
Many keyword tools don't use data from Google at all (Wordtracker) or combine information from many sources. Here we have information direct from the source!
2) The information returned from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.
I am not saying that you abandon all other keyword tools in favor of this technique, but I do suggest you check it out. With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!
In my case, I actually use this technique in conjunction with other keyword tools, and get the best out of both worlds. My 2 favorite keyword research tools currently are Nichebot and Market Samurai (google them).
I find the best use of this method is when searching new niches, or when establishing the viability of getting into a particular niche.
One final thing to note is that unfortunately not all keywords are supported. Sometimes no related search terms come back for a given keyword, but given that it’s free I’m happy to overlook that oversight.
And sometimes I have to say the search terms returned seem a little bizarre. But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).
Get out there and have a look at the related search function in Google. The search terms returned might end up being very useful.
